Keystone PM: @Adrienne Youngman
Copilot: @Jack
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| Deliverable | Description | Driver | Timeline | Kanban | Status |
|---|---|---|---|---|---|
| Finalise HoM JD | Clear responsibilities and outcomes expected of the HoM | Adrienne | Done | Done | Complete |
| Decide on KPIs | Agree a set of measures by which our marketing activity can be tracked and evaluated. | Adrienne | July | Doing | On track |
| Publish high level roadmap | Develop a high level marketing roadmap that can be shared with the community for input and to build excitement. |
It’s more like a narrative around how I’m thinking about building the brand, the key areas of focus in terms of activity, when we expect them to kick in, major milestones etc. | Adrienne | August | To do | | | Build a resource hub for our marketing army | Within this I would expect to have brand execution guidelines, key activities scoped out, as well as a library of useful resources to help them to develop their skills and confidence. As well as guidance on M&E and how to gather data and report.
Ideally I would want to develop this in partnership with maybe one or two lead hubs that can co-create with us. | | September | To do | | | Build training, quality assurance, and accountability processes for marketing army | By the time we’re ready to roll out to new markets we’ll need to accompany the resource hub with an onboarding program that helps them get up to speed and ensures we’ll have high quality execution.
We’ll also need to develop our own ways of working, including tools and technologies that can support us when we deploy / scale. | | Q4 onwards | To do | | | Publish a detailed marketing strategy | All of the work that has come before will roll into a detailed marketing strategy. This will set out our goals and objectives, our target audience insight, our key activities, and our activity plans. | | September | To do | | | Recruit and recognize our marketing army | On an ongoing basis we will be reviewing and recognising excellence in execution as well as sharing ideas that have been tested and worked well. | | Q4 and then ongoing | To do | |
| Stakeholder | Role and Responsibilities |
|---|---|
| PNF | Support the protocol team via their new Protocol PM and by leveraging their resources to protect and amplify the protocol team’s efforts. |
| Protocol team | Hold PNF accountable to providing the support that they need. |
| Community Contributors | Answer the call when opportunities are shared (via POPs, sockets, etc) to contribute to the protocol. |